curtishare8

Don't let your website do all of the work for you

Sun, 19 Jul 2020 00:14:09 GMT

Don't let your website do all of the work for you.

You have a new business idea and you want somebody to build you a website that will get you to the top of the rankings and get you an abundance of leads, right? Everybody does but not everybody understands the work that must be done by the business alongside the result-driven website to ensure this happens.

I hate to be the bearer of bad news but before we get to what’s required in getting your abundance of leads, you must first understand that your product needs to be something that people will want in what will most likely be an already flooded market. If it’s not, then as Duncan Bannatyne would say...

“for that reason, I’m out!”

Now you have a service or product that people want and are willing to pay you their hard-earned cash for, its time to tell you what’s required to boost your business online AND offline. You heard me correctly, offline too. Believe it or not, it’s actually incredibly important especially for small businesses who need to build a local presence.

As we are living in the age of digital marketing where the exact returns from your ads are displayed instantly on your screen it is easy to forget about the ‘old skool’ ways of billboards, sponsored roundabouts and radio ads where tracking returns is not possible - this does not mean that it is dead or not needed.

If it didn’t work you wouldn’t see major brands such as McDonald’s filling the outside of your telephone box with amazingly good looking big macs! It is very rare that I see a small business advertising on billboards, I do wonder if small business owners don’t realise they can hire them or have simply never looked into it to find they are actually not that expensive at all and will be seen by thousands of potential customers if placed in the right location.

So there you have it, my first point in getting those leads is building a local presence - if giant billboards aren’t your thing then why not sponsor your son’s local football team? If you have a car/van that you use for work and you haven’t already got it caked in your business’ branding then you’re missing a trick.

A branded vehicle is LITERALLY a moving billboard - if you drive around the areas where you offer your services a lot then this could be perfect for you to spread the word of your new venture! (you can use your friends and family too by making them all wear branded clothes when they go to the local supermarket!)

I think you’ve heard enough about all things offline, now its time to head back into 2020 ‘the year of all things terrible’ and get stuck into online marketing and the first stop on this train to success is going to be Google. Google is a business owners best friend or should be.

Offering services such as Google My Business, Ads and Analytics, Google has everything you need to push your business to those who are actively looking to find what you offer.

Google My Business (GMB) really needs its own article entirely to tell you how to get the full potential out of using it to give you the best chances of getting found online. GMB is that amazing little box on the right-hand side of the search results that shows you images of the business, reviews, opening times and more. This quick summary of your business could be the decider of whether a potential customer uses you or your competitor. Think about it, if you we’re looking online for something you needed, you’d go to the business who has the most professional looking images and best reviews, right? So will the people who are looking for your services right now.

A quick tip to help boost your ranking is to make sure that your web designer uses your exact GMB ‘business category’ in the website metadata. Give it a try, you might be surprised.

It is also very important you keep your GMB active by posting posts and offers on your listing regularly to keep your business active and getting found.

Google Ads are an incredible way of advertising your business as you can target those who are actively looking for your services which drastically increases your chances of getting good results, unfortunately, a lot of advertising agencies charge an arm and a leg on management fee’s so the returns end up not being as impressive as they should be.

Unlike Google, Facebook Ads are shown to people who are not actively searching for your product or services however they are far cheaper to run and easier to manage yourself. As those who see your ad may not be interested in your business at the time it really needs to stand out and make them want to click through instead of reading about what their lovely nan had for tea tonight.

As well as paid ads, Facebook also allows businesses to set up pages where they can gain a following of potential customers and post organic posts AHEM 'ads'... completely free of charge. Do not underestimate the power of social media, I promise you it is worth spending 30 minutes each day thinking about a post that will stand out and get your phone ringing.

There is also a very high chance that your local community patriot has set up a group on Facebook for the members of your town to have a bitch and a debate (they usually merge into one, to be honest) but can also be used to share your business posts to everyone in the area that your business serves.

It’s true people shop with their eyes, especially for products! If you have an eCommerce business then Instagram being the most ‘visual’ is the social platform for you, with the use of hashtags you can make sure your post is seen by those you want to see it.

As well as all of the above you should also be looking into adding your business to online directories such as yell - not only does this help people find you who use the directory but it also boosts your Google ranking and can even get your business seen on sat-navs in cars when they are nearby.

A website could be built perfectly for results but if the business does not put in the work to help keep it rising through the rankings and build an online presence then it can sadly become useless very quickly.

Our top 5 benefits of using a copywriter for a successful website

Mon, 22 Jun 2020 13:13:03 GMT

1. Boosting your SEO

Firstly the copywriter will complete keyword research for your industry and location, they would then use the most relevant keywords for your metadata, titles and body copy throughout the website. This really helps to boost your rankings on Google for local searches.

2. Sales-driven content

They will incorporate your processes and your brand’s identity into the copy while still making sure every sentence is ‘sales-driven’ for the very best results from your website.

3. Improving user experience

Website copywriters understand and have an experience of websites, this makes a huge difference to the website as the copy will be laid out in a uniformed way ensuring users know exactly where to find the information they are looking for.

4. Getting rid of the jargon!

When it comes to writing the copy for your website, it is possible to know your business a little too well and end up using jargon that your customers just won’t understand! By using a copywriter you have the benefit of them researching your services and explaining it in the most effective way for everybody to understand.

5. Look professional.

Looking professional is not all down to the design, you can have the most beautiful site in the world but if it is full of grammatical errors then how can you expect users to feel comfortable using your business?

10 ways to optimise your homepage for results!

Tue, 16 Jun 2020 13:06:28 GMT

5 reasons why you should be advertising on Facebook

hello@webphizix.co.uk (Curtis Hare) — Fri, 20 Dec 2019 13:56:58 GMT

1. There are 1.49 billion users on facebook, that's a lot of potential customers.

With so many different people on Facebook it is certain that your businesses target audience will be facebook users, it is just a matter of finding them and displaying your ads to the people who want to purchase your product or service. Now that facebook has introduced lookalike audiences it is even easier to target your desired audience using your past customers.

2. It's more affordable that Google Ads!

Facebook is making it harder and harder to reach potential customers through organic posts however Facebook Ads are still the cheapest ads out there compared to other marketing channels such as magazines or Google Ads. If you are in a very competitive industry then Google Ads could cost a hell of a lot per click. With facebook ads you can reach thousands with a fraction of the amount.

3. Facebook's targeting methods are amazing!

It is very important that you are gaining high quality leads from your facebook ads, likes don't make you any money but conversions do.

To help this you can target a specific audience extremely precisely using behaviours, interests, demographics, age, gender, locations and more. This will ensure that you are only spending your money on the people that matter.

4. Facebook allows you to remarket!

Is your website getting a lot of traffic but no where near as many conversions? You can now re-target all of your website visitors.

Once somebody has been on your website, you ads will then display to them the next time they go on Facebook. One hell of a reminder right?

5. Lookalike audiences are your new best friend.

Facebook may be making organic reach harder however they are making it easier for you to find your perfect target audience. How? with lookalike audiences! Anyone who converted on your previous ads will be picked up by your facebook pixel and then studied to see their interests, behaviours, location and more. Facebook will then find all of the users with similar interests to display yours ads to.

5 reasons why your business needs a website

hello@webphizix.co.uk (Curtis Hare) — Fri, 13 Dec 2019 11:52:48 GMT

1. Getting you found online.

81% of people will research a business online before making a purchase.

This means if they can't find you online, they are more than likely going to make a purchase with your competitor that they could research instead.

2. It's your digital shop window!

75% of people judge a company's credibility based on it's website design.

Your website should portray your companies core message, let your visitors get to know you as soon as they land.

3. If you have a Facebook page, you still need a website.

Organic reach on Facebook is getting lower and lower each year as facebook move more towards paid advertising.

To create a successful campaign you need every type of marketing channel working together, your social, email marketing, ads and website.

4. Even if you are a small business, you need a website.

Your website is the best marketing asset a business can have, there is no excuse for not having a website, it is a MUST.

Your website doesn't have to be the highest quality as long as you can get found online and increase conversions.

5. You still need a website if you are 'too busy'

A website's main function is not only to bring in new customers but to make your current customers experience a lot more enjoyable and efficient.

Your website may have an online booking system to help clients book whilst on the move, or you may feature your specials menu for the regulars who would like to know before booking.